Geetanjali is the CEO of ARMMAN, an NGO working in reproductive, maternal, newborn and child health across India. ARMMAN leverages technology to create scalable and impactful solutions. In this role she has been integrally involved in the creation and roll-out of m-Mitra (“Mobile Friend”), a free mobile voice call service that sends pregnant women and new mothers voice calls twice a week with preventive care information. Since 2018 she has advised the Government of India on Kilkari, a similar service that is now the largest maternal messaging service in the world.
Geetanjali started her career as a human resources professional with National Thermal Power Corporation, India’s largest power utility company. She made a shift to non-profits more than a decade ago. She has served in leadership roles at CHILDLINE India Foundation, Concern India Foundation, and Secure Giving. She also serves on the executive board of two organizations working on nutrition, health and civil rights in underserved and marginalized communities: Apnalaya and the Foundation for Mother and Child Health.
Geetanjali has a Masters in Social Work and an LLM in Human Rights.